Sometimes, entrepreneurs find success in the most unlikely places.
You could say that about Danny Nieves. It's a classic story, beginning with a few notes scrawled on the back of a bar napkin, and ending with an eight figure franchise. His company?
Local Door Coupons.
They create appealing coupons that hang on doorknobs, as a way for local restaurants to promote themselves.
Simple but quite unusual, it turns out that this form of marketing works very well.
With the help of Jason Stone, aka the Millionaire Mentor, Local Door Coupons has become a franchise. The company has experienced incredible growth in a fairly short time.
Stone is a social media influencer. He'd managed to amass over two million followers in just a couple of years.
Stone's social media influence was the key to growing the company into a franchise. In a recent article, Forbes goes into detail.
With Stone’s reach, this was a no-brainer. He was able to post messages about Local Door Coupons and able to easily acquire franchisees that were willing to shell out the franchise fee of $22,500. As the franchises began piling on, Local Door Coupons’ saturation into the nationwide market increased.
The team struggled to keep up with the volume of franchises coming in, which has been averaging between 4 to 8 per month and growing very quickly. This has been done without a single dollar spent on advertising. Almost every franchise has come through Stone’s Instagram account, which shows you the power and leverage of having such massive influence on social media.
For a business that’s never been done before, the team’s success is impressive to say the least. The first-ever time it was posted on Stone’s Instagram account, they received over 200 completed applications for franchises. In the last 8 months alone, there have been over 2,000 applications of individuals completing a full franchise request form with all of their information.
The business has since scaled dramatically, with a saturation of nearly 2 million homes in the United States that are receiving door coupons delivered directly onto their doors. The company, which not only distributes the door coupons, but also designs and prints them, has seen tremendous growth since the idea was born in 2013, but none so much as when the influence of social media gave it a supercharged boost.
Today, they struggle with the on-boarding of franchises due to such enormous interest being spurred by the massive exposure. And with virtually no costs required to advertise their home based franchise business, it’s clear that Local Door Coupons is on its way to finding its way to finding itself on every one of the 125 million doorknobs in the United States.
While most of us are firm believers in having the right marketing approach, having an Instagram influencer like Millionaire Mentor to help you champion your cause is quite possibly one of the most powerful methods for scaling a business of any kind at a massive scale. Clearly, what Nieves did by offering Stone equity was likely one of his smartest moves.
You can read the whole story over at Forbes.