Facebook’s massive user base, sophisticated audience targeting options, and high ad engagement have made it the most popular marketing tool among all the social media networks. There are tons of options you can choose from when it comes to targeting, ad placement, campaign goals, and ad format. Once you find something that works well, you […]
Social Media
Out of Ideas? Try These 5 Creative Ideas for Fresh Video Content
It’s hard to come up with fresh new content ideas, especially in certain niches and industries. Once you’ve exhausted your best ideas, most relevant keywords, and frequently asked customer questions… You may start feeling a little pressed for ideas. If you’re not using video content yet, why not start? Video is just as important as […]
Spend Less on Instagram Ads By Understanding These 5 Key Ad-Ingredients
Like it’s parent company, Facebook, Instagram is a powerful platform for laser-targeted advertising. While it’s definitely a “pay to play” system — that is, you won’t get much traction with organic posting alone… It can still be quite affordable for small businesses and solopreneurs. In some kinds of niches, like travel and apparel, you’re leaving […]
3 Social Media Mistakes That Turn Audiences Off
Are you getting engagement from your fans and followers on social media? A lot of businesses have a hard time getting a response from people on Facebook, Twitter, and other social media platforms. Getting followers is hard enough in itself, but even if you have them, you may have posts and tweets sitting there with […]
3 Ways to Find Powerful Micro-Influencers and Reach a Brand New Audience
There’s a long history of celebrity endorsement in advertising. From Orson Welles selling wine and peas, to Britney Spears for Pepsi in the early 2000s… The influence celebrities have over consumers can help power brands and product lines toward success. But today, social media has changed the game. We still have traditional celebrities like famous […]
