There are tons of different metrics you can conceivably track on social media, and they vary from platform to platform. But which metrics are actually important? What are your key performance indicators (KPIs), the measurable …
Social Media
Don’t Run an Instagram Ad Campaign Without Reading This Quick Start Guide
Owned by Facebook, Instagram is currently the leading social media platform for visual and video content. And through Facebook’s ad creation tools, you can also run ads on Instagram as well. But if you’ve …
Get Confident on Camera in Just 5 Easy Steps
Most people who aren’t used to being on TV can get kind of camera shy. With video quickly becoming one of the most important online media for marketers, brands can’t afford to sit this …
Get Inspired By These 2 Brands That Are Getting Content Marketing Right
Content marketing can do wonders for companies in a wide variety of industries. From consumer goods to specialized B2B services, you can bring in more leads and make more sales with a robust content …
How to Use Instagram Ads to Reach Audiences and Make Sales
With over 7 million users active every month, Instagram is the number one platform for visual content. It’s also a place where most users are actually very engaged. It’s owned by Facebook, meaning if …
