Did the Google Core Update END AI SEO As We Know It?

In the ever-shifting digital landscape, whispers of a cataclysmic event have sent shockwaves through the SEO community.

The harbingers of doom proclaim the end of AI-generated content as we know it, all thanks to Google's latest core update.

But what is the real story? Has Google truly unleashed an algorithmic armageddon upon unsuspecting AI SEO enthusiasts, or is this all overblown?

The truth is a little… complex.

It looks like your AI content is safe from the Google-pocalypse if you follow 4 specific rules.

If you break these rules, you run the risk of ending up like one of these guys:

Shout out to both Jackie Chou & Julian Goldie for being so open and transparent about what's happening to them.

But this is exactly why they were targeted!

So – what happened to these guys? And how can you keep it from happening to you?

One thing you need to know is that guys like these are getting hit manually, and NOT by the algorithm.

Google just wants you to think it’s algorithmic.

Why would they do that?

They did this to TRICK you.

Google is specifically targeting people who build in public so they share what’s happening to their sites, making everyone think “AI SEO is dead” when in reality… it’s not.

Google is manually deindexing the websites of big AI SEO influencers so that they spread the news around and make it look like the algorithm is doing it, when in reality it’s somebody manually doing this to big players simply to create an effect.

Google is famous for doing things like this.

And there are a lot of SEO gurus who love spreading rumors to generate clicks and sell their solutions to imaginary problems.

And Google is happy to oblige them if it helps spread the fear of Google into the hearts of SEOs everywhere.

Something similar actually happened to one of my websites back in the day.

So – the truth is Google REALLY just wants you to not use AI to make spammy, low-value content that clogs up the Internet.

When they were hitting these huge AI websites, they were doing that to scare away would-be spammers from using AI to spam up their platform.

But, how do you produce AI content in a way that isn't “spammy”? You follow these 4 rules:

RULE 1: Provide value in your content

Make sure your content actually matches the search intent of the reader.

Don't try to rank a blog post on cooking for a travel related keyword – Google will know and they will penalize you for it.

In fact, in their own documentation, they explicitly say to make your content READER FIRST and not SEO FIRST.

RULE 2: Write helpful content

Google doesn't want junk content floating around its platform.

It wants helpful content that informs and advises users.

You CAN make AI content that does that.

Google classifies content as “helpful” if it follows its “EEAT” guidelines.

E-E-A-T stands for:

Experience, Expertise, Authoritativeness, and Trustworthiness.

In the full video breakdown over on YouTube, I explain how to use AI to make content Google considers helpful, as per E-E-A-T.

RULE 3: Don’t FLOOD Google with inhuman levels of AI content

This is the most common mistake people make with AI SEO.

They go from zero to posting thousands of AI articles a week at rates that are inhuman.

There's no way you could pop out 45,000 articles a month and have them be helpful, valuable articles. That's textbook spam.

Don't do that – when thinking about the volume or the rate at which you post, think “how much content would a human being be able to produce a day?”

Definitely not hundreds or thousands of posts a day.

That's a red flag for Google.

RULE 4: Be careful about giving google data

A lot of the big AI SEO gurus got slapped by Google because of how they used Google Search Console.

I breakdown what they did wrong over on YouTube and how you could be safe on this point: