Most people who aren't used to being on TV can get kind of camera shy.
With video quickly becoming one of the most important online media for marketers, brands can't afford to sit this one out…
But if you're a sole proprietor, or you have a small team, being in front of a video camera doesn't always sound all that appealing.
But it's something you're eventually going to have to do.
In a recent blog post from Copyblogger, writer Cheryl Tan explains five simple steps you can use to help yourself get more comfortable in front of a camera, helping you create winning video content without giving yourself a headache.
If you're having trouble sitting down in front of a camera to record video content, try these five expert tips.
Step #1: Make the commitment
I won’t sugarcoat it. Creating videos can be frustrating. There is a learning curve and you may not be pleased with your results at first.
You will record something, look at it, and then make the mistake of comparing your video to what other people are creating on YouTube.
What you have to remember is those same people — the ones with millions of followers today — had to start at zero, too.
So, get started!
Step #2: Use what you have
Having the right type of equipment used to be a big problem.
Start with what you have. Much like creating a minimum viable product, your video process begins by creating videos as simply as possible.
Work your way up as you get more comfortable and you see the response your videos get.
Step #3: Master your message
In your videos, just as in the copy you write, it’s important to address the person you want to reach, whether it’s a tween boy or an adult gardening enthusiast.
A tween boy is likely going to be interested in Minecraft videos, while an adult gardening enthusiast would prefer a tutorial on how to grow basil.
Your topics and goals are going to be different depending on your audience.
Are you trying to reach the owner of a technology company, the buyer of a retail chain, or a stay-at-home mom?
Step #4: Practice makes confident
Videos help you create connections because you’re able to share your personality.
You don’t need to fit a mold to be successful on camera. You don’t have to be anybody but yourself.
In this day and age, when Facebook and Instagram feeds are filled with videos sharing all kinds of messages, the only thing that makes you different is you.
Before you get your voice out there, though, it is important to practice.
I know that sounds counterintuitive, but I have seen too many people who don’t sound like themselves on camera because they are so nervous.
Step #5: Don’t get discouraged
People often get discouraged by how much work goes into the process of making a video.
Sometimes it means they don’t even get to the starting line.
For others, it means they peter out after a strong start.
But remember this: If you are sharing information you know serves your audience, if your intentions are true, if you create a message with impact, then you have nothing to worry about.
And it’s a disservice to keep your message to yourself.
You can check out more great tips for video content over at Copyblogger.
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