When you sit down to learn sales optimization and copywriting, you need to be prepared to be part writer, part salesperson and part psychologist. Can you explain why this is? If not then you really need to check out our recent posts just on this topic. This information is important for any business owner.
Sales Optimization & Copywriting
Talented copywriters are able to motivate people to take action by purchasing goods or services through writing alone. You can ensure a higher conversion and click through rate simply by providing excellent copy. If your landing page is poorly written not only will the traffic not convert but it could cause expensive back-clicks in your PPC campaigns.
Are you currently building a marketing funnel with Google Analytics?
If you are one of the millions of people making money online and still haven’t built yourself a successful marketing funnel then you really need to be asking yourself the following questions: