Are you currently building a marketing funnel with Google Analytics?
If you are one of the millions of people making money online and still haven't built yourself a successful marketing funnel then you really need to be asking yourself the following questions:
Do you have an idea of the path a user typically takes to convert on your website?
Or, are you simply building traffic from one channel (probably organic) and wondering why it's not converting better?
If you can't flat out answer these questions then you really need to look into Google Analytics. For an accurate view of the conversions on your site you need to have the following already in place:
- Email URL tracking
- Social network tracking
- Display tagging
- Referral links tagged (or at least be aware of HTTPS sites linking to you, like Medium)
- Paid search campaigns tagged
- Tagging on affiliates (if applicable)
This article goes on to cover the basics of building your own marketing funnel by explaining the sales funnel so you fully understand how to apply the data. While some of this information might be a little hard to comprehend as a new website or business owner, it is important to familiarize yourself with this process. In order to increase conversions to add to your success you need to not only build but understand an effective marketing funnel.
Article and Image Source: The Moz Blog
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