When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color …
Online Advertising
4 Smart Tips for Instagram Videos That Convert
Did you know that by 2019, video is expected to make up 80% of internet traffic worldwide? Video has really taken off. Whether it’s a well-edited product explainer video, a Facebook live stream, or …
7 Simple Steps for a Winning Local Marketing Strategy
The rise of the World Wide Web has helped make the world more connected than ever before. You can run a business out of your house with little more than a laptop, reaching people …
4 Reasons Smart Local Businesses Are Driving Sales With Facebook Ads
If you own a local business, Facebook ads are one of the most powerful marketing tools available. It’s a fantastic way to reach people in your area with the right interests, broadcasting your message …
The Future of Online Advertising: The Game-Changing Trend Smart Entrepreneurs Should Know About
At the recent Code Conference at the Terranea Resort in California, venture capitalist Mary Meeker presented her annual Internet Trends Report. Considered Silicon Valley’s most anticipated slide deck of the year, this perceptive analysis …
