You’ve probably been hearing a lot about influencer marketing lately. It’s hitting a popularity peak, and in the digital marketing world, everyone’s talking about it. If you follow the major blogs in this space, you’ve …
Online Advertising
The Surprising Truth About Audience Attention Spans
It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out …
This Little-Known Website Is Great for Traffic, Brand Awareness, and More. Here’s How To Use It.
Whether you’re building a traditional brand for your business, or you’re cultivating a personal brand for yourself, you’ve probably caught on to the fact that answering your customers’ questions is a great way to …
Steal These Simple But Powerful Copywriting Secrets From Top Online Retailers
PPC ads are a cornerstone of many companies’ digital marketing strategies, and it can bring an impressive ROI when executed well. Google’s search ads are composed of text, without eye-catching visuals. So you need …
This Smart Tactic Can Put a Brand on the Map, FAST
When people talk about content marketing, there’s a lot of focus on what’s known as “evergreen content” — content that stays fresh and stands the test of time. This is the stuff that’s still …
