If you’re someone who uses both Instagram and Snapchat — either personally or for marketing — you’ve probably noticed that lately, Instagram’s been introducing some new features that parallel what Snapchat’s been doing. Instagram is …
Use This Simple Facebook Ad Hack to Maximize Likes and Shares
Is your Facebook ad engagement leaving you disappointed and frustrated? If so, don’t worry – you’re not alone. As with many things, Facebook ads are something where a few simple tweaks could make a …
Here’s 3 Common Ways Marketers Accidentally Use A/B Testing WRONG
A/B testing is a staple of digital marketing, and it’s one of the best ways to get quantifiable data about what’s working and what’s not. One of the places you can implement this strategy …
After 17 Years of Signals From Google, These Are the 3 Most Important Points Google Has Taught Us
The Internet is a fast-moving and ever-changing landscape. Two years is a long time here, and for digital marketers, it’s essential to keep up with all of the latest developments. And arguably, no facet of digital …
9 Benefits of Social Media Marketing Most People Overlook
Ever since the beginnings of social media as we know it today, it’s been a powerful tool for digital marketing. I mean, social media is where people “hang out” online. But even though it …
