If you're someone who uses both Instagram and Snapchat — either personally or for marketing — you've probably noticed that lately, Instagram's been introducing some new features that parallel what Snapchat's been doing.
Instagram is owned by Facebook, and it looks like Mark Zuckerberg is on a mission to crush Snapchat with better versions of the same features.
Snapchat is one of the hottest social media platforms right now, especially for teens and young adults.
It's no wonder that part of Facebook's current strategy is to compete with Snapchat however they can, considering how popular Snapchat's features are with young audiences.
For marketers, this is good news.
Instagram has been a viable platform for many companies for a while now, and although Snapchat marketing is relatively new, many brands have been quite successful in using this unique photo sharing app to grab their audience's attention in creative new ways.
Like Snapchat, Instagram's similar features offer brand new ways for marketers to reach out to their audiences, in highly targeted ways.
Here's a rundown of exactly why Facebook's attempts to compete with Snapchat are great news for savvy digital marketers.
Zuckerberg will stop at nothing to crush Snapchat.
Facebook makes a lot of money and billions of people use it. That’s why Mark Zuckerberg is taking what works and applying those features to all of their platforms — Messenger, WhatsApp and Instagram.
Many people say they are copying Snapchat, and they have — four times, to be exact.
In fact, Zuckerberg even attempted to buy Snapchat for $3 billion in cash. When Snapchat turned down the offer, he set out to take their users by adapting features that made Snapchat appealing.
He is accomplishing his mission and I would have to think Snapchat is worried, especially since the company doesn’t make money.
In fact, they lost $514 million in 2016.
If you are using Snapchat and like it, start playing around with Instagram’s Stories feature. I can see more and more attention migrating from Snapchat to Instagram, so be prepared.
Instagram has quickly gone from an up-and-coming new app to one of the world's most widely used social media platforms.
If your brand isn't on Instagram yet, it's high time you started taking advantage of its unique potential. You can read more about reasons to go all-in on Instagram marketing over at Entrepreneur.