Use This Simple Facebook Ad Hack to Maximize Likes and Shares

Is your Facebook ad engagement leaving you disappointed and frustrated?

If so, don't worry – you're not alone.

As with many things, Facebook ads are something where a few simple tweaks could make a disproportionately big difference in your results.

Remember, marketing is all about a series of tweaks and improvements.

The ‘set it and forget it' mentality is not going to get the results you want.

In a recent AdEspresso article, the author reveals a simple little “hack” that can optimize your Facebook ads for more likes and more shares.

It's the “Use Existing Post” option, and it's a shortcut to the social proof you need to succeed on Facebook.

The feature's been around for a while, but it's easy to overlook.

Optimize your Facebook ads’ likes and shares

The likes and shares under your Facebook posts (and ads) are a pure form of social proof. If others like the ad, it means the product must be pretty good.

When setting up a Facebook ad campaign, you’ve got two options, the default being: create new ads for every ad set and campaign.

[image source: AdEspresso]

Often, the “Use Existing Post” option goes unseen.

However, it’s an incredibly efficient way of optimizing your ads’ likes and shares.

The “Use Existing Post” gives you the opportunity to gather all the campaigns’ post engagements under a single ad.

If you’ve been wondering how some advertisers have hundreds or thousands of likes under their Facebook campaigns, chances are they’re using the same optimization hack. 

[image source: AdEspresso]

The easiest way to set up multiple ad campaigns using the same post is to first publish the promotional post on your company’s Facebook Page.

Next, you can select this post every time you’re setting up new ad campaigns or new A/B test variations.

You can learn more Facebook optimization hacks over at AdEspresso, so you can keep your audience engaged and keep your brand at the top of their minds.