Whether you are a Facebook marketer or merely a Facebook fanatic, it is important to keep up with the latest updates to everyone’s favorite social network so that you can market and browse most efficiently. While the social platform has been active in the news, most recently due to the acquisition of telecommunications app WhatsApp for an unheard of $19 billion, there haven’t been many headlines that have to do with the site’s overall functionality. To keep you up-to-date on the platform everyone Likes, here are Facebook’s newest updates in 2014.
New Mobile-Friendly News Feed
Many of Facebook’s newest updates are related to converting the platform to a more mobile-friendly environment. Case in point, the news feed has been switched to a new design that offers larger images and a darker background; as opposed to smaller images and a white background as was found on the old news feed.
If you haven’t yet seen the mobile update, the platform is rolling it out bit-by-bit, so you should be seeing this and many new Facebook updates very soon.
Facebook Messenger on Windows Phones
Facebook’s newest updates that relate to mobile include making the Messenger app accessible to all phones, including Windows phones. Now all phone users – iPhone, Android and Windows – can send posts, share content with friends, family and associates and keep up with the latest goings on of everyone in their Facebook networks. With most people turning to mobile to access the Internet, and particularly their Facebook profiles, these Facebook updates are a smart move if the platform wants to remain competitive in the coming years.
Facebook Updates its Advertising Platform
With Facebook now a publicly traded company, Zuckerberg and crew are constantly looking for new and innovative ways to monetize the site and soothe investors. As can be predicted, many of Facebook’s newest updates are targeted towards the platform’s advertising services.
To make its advertising arm more robust, Facebook recently extended its business to include AppsFlyer, which is known as the platform’s mobile measurement partner. The partner, which is now monitoring mobile campaigns at an annual rate of $500 million in just mobile spending alone, just raised $7.1 million in A Round fundraising from Pitango Venture Capital and Magma Venture Partners. It will be interesting to see what Facebook does with AppsFlyer to enhance Facebook ads and to appease shareholders and investors.
Atlas & Flite
Here is another one of Facebook’s newest updates that has to do with online advertising. The social network purchased ad network Atlas from Microsoft last year. Facebook also purchased cloud-based cross-platform advertising company Flite. Now, one of the latest Facebook updates sees Atlas and Flite teaming up to offer advertisers even more options.
Flite recently announced that it has partnered with Atlas to offer new and innovate ways to display ads on and off of the Facebook platform. Flite offers real-time content advertising and Atlas specializes in ad-server solutions. Together, the platforms will allow advertisers to easily stream dynamic and social content, as well as enjoy live ad updating and comprehensive reporting.
It’s clear that exciting things are coming for advertisers who wish to use Facebook to reach out to their target audiences.
There is still one Facebook update that we have yet to mention; but it’s one that needs to be discussed if we are going to be thorough.
Facebook Unveils the Call-to-Action Button
One of the most exciting of Facebook’s newest updates, for marketers at least, is the inclusion of a new call-to-action button that appears in the lower right hand corner of page post ads. You may have noticed this update back in February, when the button began showing up as one of the ad administrator options.
By including a call-to-action button with your ads, you will entice more clicks and conversions, thus improving your Facebook marketing campaign and stretching your ad budget. This is just one of many Facebook updates to the current ad platform. Keep an eye out for more as Facebook continues to move and shake well into 2014.
It seems like every time we release a list of Facebook’s newest updates, the platform changes up again and our old list becomes obsolete. Expect this list to be no exception to that rule. As the platform and the Internet in general continue to advance and transform in an effort to keep up with the times, we will remain right on the sidelines delivering all the latest news. If there are any Facebook updates in the future, keep checking this space because we will definitely tell you about them. It’s just another way we Like to keep you prepared as you market and/or browse on everyone’s preferred social network.
Image Source: Dave Rutt on Flickr
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