Ever since the ancient days of Myspace, social media platforms have been fertile ground for smart, strategic marketing.
Just about every company has a social media presence of some kind, though it's not necessary to be present on every single platform.
But if you're just a regular Joe with a growing affiliate site, mastering social media marketing can seem like a daunting task.
Sure, lots of brands are incredibly successful with it, but they're also massive companies with astronomical budgets.
But the beauty of social media is just how accessible it can be. Social media marketing isn't just for companies like Coca-Cola and Maybelline.
With the right tactics and strategy, anyone can make social media work for them, bringing in valuable new leads and cultivating widespread brand awareness.
This recent piece from Entrepreneur is a gold mine of actionable techniques that you can start using today.
Here are three that stood out to us.
1. Start using chatbots.
You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption.
In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through: social media. Platforms such as Chattypeople make integrating an AI-powered chatbot into your social media strategy easy.
These tools allow you to create a chatbot that:
– Doesn't require any coding knowledge.
– Can answer customer questions.
– Is able to take orders directly from Facebook Messenger and comments.
– Integrates with all the major payment systems.
2. Create a personalized experience for your customers.
Chatbots are not only a great way to automate certain everyday tasks, and if implemented properly, your chatbot will allow you to create more personalized experiences for your customers.
To do this, stop linking your advertisements solely to your landing pages, and create ads that redirect your audience to a Messenger window with your chatbot. Linking ads to your chatbot will:
– Break the traditional views customers have of you only trying to sell to them.
– Make your customer's experience more personal.
– Boost your sales.
– Create a loyal fan base.
3. Tell a story by going live.
Yes, your content will tell the story of your brand as a whole, but why not share with your audience what's happening with your company in real time?
Facebook and Instagram, among other platforms, have created their own live streaming features, something that is not yet being used to its full potential by big brands.
To compete with them, start using these live features before they really catch on. Live stories are a great way to:
– Show your audience you are more than just a money-making machine.
– Engage and inspire your customers.
– Create shareable and memorable content.
You can learn more about social media marketing over at Entrepreneur, including seven more actionable tips from social media experts.