I'm sure by now you know about FaceBook, WordPress and Twitter but what about Tumblr?
There are so many social media platforms out there today that online marketers have to be concerned about when promoting content online, that it can be easy to overlook some of the important ones.
Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing. I myself was slow to adopt Tumblr as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you'll feel the same.
Below is an explanation of what Tumblr actually is and the benefits it gives you:
The way I like to think of Tumblr is as a cross between WordPress and Facebook– Tumblr has all the blogging functionality of a blog platform such as WordPress, but also includes all the features of a social site such as hashtags, following, sharing, and liking. Tumblr is similar to Pinterest in many ways, except instead of multiple boards you have a single blog.
So although Tumblr is one of the most popular blogging (or microblogging) platforms on the web, it goes beyond just being a blog and allows users to share and like each other's content, follow other Tumblr blogs, and discover new content through hashtags. It's a blog platform with built-in social functionality and incredible viral potential.
Another great benefit of Tumblr is that it has a great content discovery system built into it, thanks to its use of hashtags. If you're ever looking for great images or memes, try searching Tumblr for the hashtag, and you'll find some good material.
Another use for Tumblr is as a content testing ground. If you do a lot of social media marketing, you probably have tons of memes and images that you are considering posting to your Facebook page, or you if you create your own memes you may have different variations of a meme that you might want to test.
Most marketers and business owners ignore that Tumblr is one of the largest social media and blogging platforms in the world. Don't be one of them!