Everyone wants more email subscribers, obviously.
An online business without an email list is like a scuba diver plunging underwater with an empty oxygen tank.
It's THAT important.
We've all heard the saying “the money is in the list,” right? That's because a targeted, healthy, engaged email list is where your profit comes from.
And even if you've got a large email list, a portion of your list will stop opening or unsubscribe. That's just the nature of the game.
It's also why no matter how large your list, you always have to keep growing it.
Here's a great article I came across from our friends at NicheHacks. They show us a genius trick for massively increasing subscribers to your email list.
Use Content Upgrade Pop-Ups to Open Subscriber Floodgates
I’ve written a lot about lead magnets and how they can help you build a targeted email list.
However, the way you deliver a lead magnet is equally important. And there’s one delivery method that outperforms everything else.
You guessed it right, I’m talking about content upgrades.
Content upgrades work so well because they’re not generic email lead magnets. They’re highly targeted giveaways closely aligned with the blog post a visitor is already reading.
Suppose you’re running a niche blog in the parenting niche and your main lead magnet is an eBook on “10 Common Traits of Parents Who Raise Successful Kids”.
Will it be attractive enough for a mom who’s reading a blog post on your blog on “How to Put Your Toddler to Sleep without Losing Your Mind”?
As compared to a generic lead magnet, a content upgrade like a free downloadable checklist on “5 Diet Changes That Affect Sleep Patterns in Toddlers” would be much more interesting to the people reading your blog post.
If you're short on time, a simple checklist that outlines everything discussed in your main post should suffice as well.
Many of the top marketers I follow, for example, Bryan Harris, Neil Patel, Brian Dean, Noah Kagan etc. use content upgrades with every blog post.
We do it on NicheHacks as well and it works like a charm every time.
But let me give you a secret that will really make your content upgrade irresistible.
Combine content upgrades with exit intent pop-ups and watch your email list flooded with subscribers.
Brian Dean got 65% more conversions with content upgrade popups as compared to his generic lead magnet.
Seriously, it works so well I’m surprised why so many bloggers ignore this simple trick.
You can learn more brilliant marketing hacks from our friends at NicheHacks.
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