You want to make sure the email you are sending does not get flagged for spam and actually gets the reader to click through to your site . You should also try to keep them not only coming back for updates but actually looking out for the content you send by email as well. The art of mastering email marketing is the ability to convey loads of valuable wisdom with out overloading the subscriber.
So before you send off that mass or custom marketing email, ask yourself these 9 questions:
Did I Write a Killer Subject Line? “You need subject lines that increase value without implying cost. In other words, you need to let readers know that the content of your email is incredibly useful and won’t cost them a cent,” writes Daly before offering great examples like ‘Where to drink beer right now' and ‘How I grew the KissMetrics Blog From 0 to 350,000 readers a month'.
Who Is This Email Really From? This one includes not only checking who the recipient will see as the sender, but also double checking everything that will be visible to the reader before they open the email.
Who Is This Email Really to? If you’re sending the same exact email to everyone on your list, you’re probably not getting as much out of your efforts as you probably could.
Is This Email Personal Enough? You want the email to be relevant but not creepy. “A good personalization rule of thumb is to only use data that you would also use in person.”
Is the Copy Perfect? OK, you’re not Shakespeare (or even Seth Godin) but you should still aim to make your email copy as compelling as possible.
Does This Email Go Beyond the Written Word? “Buffer found that tweets with images increased clicks by 18 percent and retweets by 150 percent,” reports Daly.
Does This Email Include a Call to Action? Every email should ask recipients to take one and only one action.
Is this email responsive? “Responsive emails ensure that your message can easily be read on both a four-inch smartphone and a 27-inch desktop computer.
Am I Growth Hacking? “Small changes can have a massive impact on traffic, social sharing and conversion,” Daly reminds email marketers, so ask yourself if you’ve done everything you can to maximize the impact of your message, such as linking to your social media accounts, offering referrals in exchange for a discount, and stripping inactive users from your email lists to keep your spam scores low.
Are you taking the time to create custom email copy and making sure to fully optimize your marketing emails?
Image Source: Mike Schinkel on Flickr
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