Your online business won’t get very far without quality copywriting. What is copywriting? It is the art of crafting just the right words to cause your target audience to take a certain type of action. Consider all the advertisements you are bombarded with daily. You might open your mail and get an advertisement for a new loan program from your bank, you might pass a billboard advertising the newest restaurant to open up downtown or you might see a television commercial hawking the newest diet drug. All of those advertisements used the skills of copywriters to get their points across. If those ads were successful – if you applied for that loan, visited that restaurant or tried that new diet drug – then you truly understand the power of effective copywriting. The problem? Good copywriting can be expensive. Here’s how to get the copywriting you need without breaking the bank.
Greater Skills Equal Higher Fees
The cost of hiring a copywriting professional is mighty subjective. There are some copywriters who charge $100 for a sales letter and there are some who charge $10,000. The difference between the two has a lot to do with writer’s skill level, the amount of experience the person has and the amount of confidence the person has in his or her own writing abilities. Therefore, if you are attempting to hire someone to write copy for you, but you don’t want to spend a whole lot, you might want to look for a beginner. There are both pros and cons to this approach, which are outlined below.
The Benefits of Hiring a New Copywriter
Hiring someone to copywrite all of your web materials will cost you a ton of money if you hire someone with ten years or more experience. However, if you can manage to find someone right out of the gate, you might be able to have your copy written for a fraction of the cost. There are many benefits to this approach.
First of all, just as with hiring any new employee who happens to be green behind the ears, you can mold the person towards your way of thinking and working. You can teach the copywriter exactly how you want them to write copy. At the same time, you will be able to save money on the services the writer provides, as a newbie copywriting professional is unlikely to charge exorbitant rates; particularly because this is the time when the professional will be looking to build up a clientele.
The Downsides to Hiring a ‘Green’ Copywriter
As with most things in life, and as it goes with most professionals who write copy, you truly do get what you pay for. While you may be able to save money by hiring a neophyte to copywrite for you, there’s no guarantee that the copy will actually be effective. That is because a new copywriter is still forming his or her skills. Good copywriting takes time to cultivate an effective skill level that causes people to take action. If you want your readers to click, your leads to subscribe and your customers to buy with a brand new copywriter, you might find yourself disappointed (even though you may be saving money in the process).
The Solution? Learn to Write Copy Yourself
Of course, you can save a ton of money by learning to become a copywriting professional all on your own. You don’t need to hire a person to write your sales copy. You only need to study the works of the professionals who came before you. To write copy like the professionals, study the likes of Dan Kennedy, Jay Abraham and others who have made a fortune writing the very copy you need written. The downside to the do-it-yourself approach to copywriting is that it’s very time consuming. The upside is that you get to call the shots while keeping more of your hard earned money (and the money you set out to make with your new copywriting skills).
The bottom line is that you can’t get by without solid copywriting skills. Whether you hire a newb, a professional or you decide to DIY, this aspect of online business cannot be avoided. Of course, there’s no hard and fast rule that says you can’t do all three. Learn to do the job yourself, then hire a newb to fill in the cracks. When your business starts rockin’ and rollin’, then you can hire the veteran to come in to write copy for you to really supercharge your business.
That’s the beauty of copywriting. There’s plenty of professionals out there of varying skill levels, as well as tutorials for the self-serving crowd, and you are encouraged to explore all options if you want to take your online business to the next level and beyond.
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