Technology is amazing. It’s also rapidly improving. Siri may still not be perfect (or even great), but I bet that won’t last too long. Digital assistants like Siri, Cortana, and Alexa are transforming the way people search for products and services online. The question is: how does that affect your marketing? How does voice search affect […]
What G.I. Joe Taught us About Content Marketing
When you think of content marketing, what comes to mind? Probably blogs, videos, social media, etc. right? Well you’re not wrong. But as it turns out, content marketing has been around a lot longer than that. That’s because at the heart of content marketing is storytelling. Who remembers this? [Image Source: Wikipedia] I know I […]
4 Ways to Build a Loyal Audience
I hate to break this to you, but you’re not going to win over every single person. It’s just not possible. I remember when I first got into marketing. I thought the goal was to get everyone interested in a product or service. And if not everyone, as many different people as possible. Boy was I […]
6 Mega-Successful Pros Divulge Their Biggest Content Marketing Secrets
Digital marketing is constantly changing. What hasn’t changed is how important it is to stay on top of the ever-shifting landscape. And a good way to do that is to look at the people who are crushing it. We’ve all heard: “don’t reinvent the wheel.” That’s good advice. If you’re unsure of what to do […]
3 Unconventional Writing Techniques That Build Authority
We live in a world full of distractions. Everyone is competing for attention. At the same time, it’s critical that you provide valuable information to your prospects. The value is what keeps people coming back. The value is what reinforces that people should relinquish their precious attention to you (instead of giving it to cat videos and […]
