Sometimes people associate the word “free” with “lousy.” I mean, if it’s so great, why aren’t they charging for it? Psychologically, “free” doesn’t feel very valuable. But that’s not always the case. As marketers, we know the importance of creating valuable content and giving it away for free. It’s a great way to build trust. […]
4 Crucial Components of a Lead-Generating Website
Your website is your most powerful tool for generating leads. You can drive all the traffic in the world to your site. But if you don’t capture leads, what’s the point? Awareness doesn’t pay the bills. That’s why it’s absolutely crucial that lead generation is the top priority of your website. So how do you […]
4 Ultra-Profitable Affiliate Niches
There are plenty of affluent people out there ready to drop some serious cash. So why shouldn’t you earn a chunk for helping them out? Seriously. If you’re going to take the time and effort to send targeted traffic to an offer, which would be better: a small commission or a big commission? I’ll let […]
Paid Content vs Free Content: How to Decide
To sell or not to sell. That is the question that many marketers struggle with. Which content do you want to sell? And which content do you want to give away for free? There are obvious benefits to both sides of the coin. That’s the problem. It’s been proven that giving away information is smart […]
Don’t Forget These 5 Things After Publishing a Blog Post
You’ve done it. Your masterpiece of a blog post is complete! Click. Published. But now what? If you’re like most people, you probably have twenty-something other things to get to. Hang on a minute. You probably just spent a decent amount of time crafting that blog post. Don’t waste it. Instead of racing off to […]