Apparently, nearly 70% of the world’s most innovative companies hailed from the United States, according to a new survey of more than 1,500 global executives. It’s no surprise American giant companies Apple, Google, Tesla, Microsoft, Amazon and Netflix claimed the top 6 spots. Apple has claimed the top spot for ELEVEN consecutive years. Crazy right? […]
This Recent SEO Shift Has Marketers Scrambling, and Those Who Do it Right Are Being Rewarded
It may be hard to believe, but some people are still stuffing keywords into a post or webpage, expecting to reap the search engine benefits. Sentences like, “Our top-rated plumbing services are the best plumbing services out of all the plumbing businesses in our local area.” See how that doesn’t provide any extra value to […]
Is Google a Pain? SEO Struggles Are Often Caused By Overlooking This Important Fact
Let’s be clear, Google is NOT the internet. There are other traffic sources we can tap into and be incredibly successful. With that being said, Google processes over 3 billion searches every single day. So tapping into that kind of traffic source is always a good idea. But most people still struggle with SEO. Which […]
How to Easily Avoid This All-Too-Common SEO Mistake That People Are Still Making
Search Engine Optimization (SEO) is a complicated subject. Like everything else in the world, it’s constantly evolving. And in the world of SEO, Google is still king. Which means that we’re always at the mercy of the next algorithm change. People who have been online for a while can tell you horror stories of losing […]
[Case Study]: How to Dominate a Niche as an Authority, Without Actually Being an Expert
There’s a lot of talk about ‘authority sites’ vs. ‘niche sites.’ And quite a bit of confusion as well. Can a blog be an authority site? Can a site be ‘niche’ and also an ‘authority?’ And does being an authority mean you have to be an expert? The short answer to the last question: no. […]
