Let's be clear, Google is NOT the internet. There are other traffic sources we can tap into and be incredibly successful.
With that being said, Google processes over 3 billion searches every single day.
So tapping into that kind of traffic source is always a good idea.
But most people still struggle with SEO. Which makes sense. SEO is a complex subject that is constantly evolving.
Strategies that worked a few years ago are now obsolete. Keyword stuffing doesn't cut it anymore.
Google's priority is serving the best content to the searcher. They want to provide a stellar experience for the user.
Which means that if you haven't already, it's time to adjust your strategy accordingly. You have to make sure you're providing real, life-enhancing value to your prospects.
Or in other words…
Make Sure Your Audience Comes First
Putting the audience first in your SEO strategy alone can help you overcome the most common SEO traps. According to Jeff Bickley, CEO of Brown Box Branding, you should dedicate as much as 30 percent of your SEO efforts into understanding your audience.
While this might seem like a lot, there might be no way around it. Jeff says, “conducting surveys and research into the demographics of your audience should not be limited to social media marketing. For successful SEO campaigns, marketers must include learning about the needs of their audience as a strategy. This should be the foundation on which the rest of the campaign is built.”
Experts have claimed that creating great content is not enough for successful SEO. While this holds true, the fact remains that content is the backbone of SEO and the reason is simply because your visitors are seeking value.
You should deviate from just creating content to fill the void to actually creating content that enriches the lives of your users. While what classifies exceptionally great content might be harder to prove than it sounds, content leaders actually experience better business growth.
The next time you're wondering why your SEO is not performing well, maybe you should take a close look at your content strategy.
By learning to focus your content on your audience, experiencing more exposure in related search results then becomes possible.
So how do you do this? It's obvious, but incredibly important to take a deep dive into the keywords people.
What specific problems do they have? Are there other words they use describe the problem?
Obviously every business is different, but the better you understand your prospects and customers, the easier it will be to find ways to reach them.
You can read more at Entrepreneur.