“My goal every day is to fill my day with as many of my own choices as possible,” says venture capitalist and entrepreneur James Altucher, in a recent interview with Entrepreneur’s Behind the Brand. Altucher focuses on doing things he personally loves and that catch his interest, not just things that other people ask him […]
This Common eCommerce Mistake Could Be Crippling Sales Without Anyone Realizing
Have your ecommerce company’s sales been lagging behind your goals? Is your advertising failing to convert, acting as a financial drain instead of a revenue source? If so, it’s possible you’ve unwittingly sabotaged your own advertising efforts. That may sound extreme, but it’s incredibly common. This mistake is simple, but deadly: you’re spending too much […]
Why Zuckerberg’s Determination to Crush SnapChat is a Great Thing For Marketers
If you’re someone who uses both Instagram and Snapchat — either personally or for marketing — you’ve probably noticed that lately, Instagram’s been introducing some new features that parallel what Snapchat’s been doing. Instagram is owned by Facebook, and it looks like Mark Zuckerberg is on a mission to crush Snapchat with better versions of the […]
Use This Simple Facebook Ad Hack to Maximize Likes and Shares
Is your Facebook ad engagement leaving you disappointed and frustrated? If so, don’t worry – you’re not alone. As with many things, Facebook ads are something where a few simple tweaks could make a disproportionately big difference in your results. Remember, marketing is all about a series of tweaks and improvements. The ‘set it and […]
Here’s 3 Common Ways Marketers Accidentally Use A/B Testing WRONG
A/B testing is a staple of digital marketing, and it’s one of the best ways to get quantifiable data about what’s working and what’s not. One of the places you can implement this strategy is in your Facebook ads, where A/B testing can help you hone your copy, your imagery, and your audience targeting to […]
