While it’s true that Silicon Valley’s tech culture has caught some flak in the past over allegations of sexism and other related biases, it’s quickly moving away from being a “man’s world.” There are quite a few badass female entrepreneurs out there who are making waves in the startup world. From savvy marketers and businesswomen, to […]
Use These 6 Pro Tips To Make Facebook Live a Profitable Marketing Tool
Livestreaming is huge right now, and for the foreseeable future, it’s here to stay. For marketers, it’s a brand new opportunity to connect with your audience — that is, if you do it right. Figuring out how to use this feature can be a little challenging, especially for certain businesses and industries. This is a […]
The Ability To Do This One Thing is the Holy Grail to Entrepreneurial Success
Kate Lynch is a serious entrepreneur and a well-known name in the world of tech startups. Her LinkedIn page describes her as “Entrepreneur. Investor. Superhero.” Her latest project, in conjunction with her husband, is in the education tech space, and will launch this Spring. She and her team have been demoing it in Chicago schools. […]
I’m Hooked: This Ridiculously Engaging ‘Interactive Video’ is Pure Marketing Genius
Interactive video isn’t just a Minority Report style near-future sci-fi concept anymore. Today, it’s moving toward the mainstream at a breakneck pace, and like previous advancements in online video tech, it’s a brand new opportunity for marketers to reach their audiences. A lot of us are just now starting to hear about this, but interactive video is […]
Pay Attention to These 3 Key Metrics When Marketing on Instagram
Social media marketing is one of the easiest places within digital marketing to get caught up in ‘vanity metrics’ that don’t really matter. These are metrics that sound nice and plenty of people like to brag about… …but they aren’t necessarily valuable. To make it worth your while, you need to be able to tie […]
