Having trouble getting the ROI you were going for out of your Facebook ad campaigns? The secret to upping your profits could actually be pretty simple. As with many things related to Facebook advertising, it’s all about targeting. Facebook has a fantastic selection of targeting options, and one of them in particular could be the […]
The Surprising Truth About Off-Page SEO, and What the United Airlines Meltdown Taught Us
SEO can be roughly divided into two main categories: “on-page” and “off-page.” For the most part, on-page SEO is pretty straightforward. You want to make sure Google can crawl and index your site. You want to have a clean, readable URL that contains your target keyword. You want the keyword in the title and some […]
Anyone Who Became an Entrepreneur ONLY For These Reasons Needs to Rethink Their Priorities
There are a lot of reasons to choose the path of entrepreneurship. Sometimes, it’s about freedom and autonomy — the ability to choose your own hours, forge your own destiny, and to free yourself from the confines of the 9-5 lifestyle. It can also be about making a positive contribution to the world, about creating […]
2 Easy Ways Small Businesses Can Jumpstart Their Social Media Marketing
Social media is a crowded landscape. Everyone has a voice, but in that sea of voices, it’s hard to stand out and get noticed. This is especially true for small businesses. If you’re not a household name, and you haven’t already spent years cultivating a social media following, social media marketing can seem like an […]
Attention Female Entrepreneurs: This New AI Platform is Designed to Help Women Become Millionaires
There are tons of female entrepreneurs out there. And for anyone, gender regardless, the Silicon Valley tech startup landscape can be tough to navigate. Despite the fact that there are a lot of businesses owned by women, only 2% of female entrepreneurs have reached $1 million in revenue. In a recent partnership, Dell, Circular, and Pivotal […]