Interactive video isn't just a Minority Report style near-future sci-fi concept anymore.
Today, it's moving toward the mainstream at a breakneck pace, and like previous advancements in online video tech, it's a brand new opportunity for marketers to reach their audiences.
A lot of us are just now starting to hear about this, but interactive video is already here. In fact, it's been around for a couple of years now — including for marketing purposes.
Now, I'm not saying every entrepreneur needs to drop everything and invest in interactive video.
But I believe it's important to know what other people are doing. Even if it's out of your budget.
Learning from the people on the cutting edge of innovation can inspire new ideas and ways to engage with prospects and customers.
And this interactive video is the perfect example.
Way back in 2015, Warner Bros was already on the ball. They used a clever interactive video to promote the latest Will Smith movie.
Thanks to our friends at HubSpot for bringing this to our attention. Check it out:
Warner Bros | Focus
Ever seen the 2015 movie Focus starring Will Smith and Margot Robbie? The guys at Warner Bros rolled out a clever interactive video campaign to build awareness pre-release.
In the movie, Will Smith plays a con-artist — and the video lets the viewer make their own choices to see whether they have what it takes to pull off the perfect con.
Give it a shot and ask yourself: which would you be more likely to share with a friend? This gamified experience, or a traditional movie trailer?
FYI, you can only view the interactive video on their website. Click here to check it out.
You can check out two more engaging, creative examples of interactive video over at HubSpot. It won't be long until interactive video is a standard format for audio-visual content marketing for brands of all kinds.