A big part of what makes Facebook such a powerful advertising platform, is that it has tons of data on all of its users. This allows for some pretty amazing audience targeting capabilities, which you can use to your advantage to make sure you get your message in front of exactly the right people. One […]
Richard Branson Wrote a Letter to His 25-Year-Old Self. Here’s His Advice for Young Entrepreneurs.
Richard Branson is an inspiration to aspiring entrepreneurs everywhere. Even if you’re in a totally different line of work, like online affiliate marketing or small-scale niche ecommerce, his business savvy and charismatic persona make him a great role model. Two years ago, in 2015, Branson celebrated his 65th birthday. To celebrate, he created the #ChallengeRichard […]
This is the Reason a Lot of People Fail (Especially When First Starting Out)
When it comes to running your own business, most people fail. The exact point of failure can vary somewhat. Maybe manufacturing your product costs a lot more than you thought, and you can’t make it profitable without charging prices people don’t want to pay. Or maybe you didn’t do market validation right, and it turns […]
3 Smart Ways to Use Customer Testimonials to Win People’s Trust
One of the key aspects of marketing is cultivating consumer trust. You want people to trust your brand to deliver great products or services. This is easier said than done. Genuine trust must be earned. Other than making sure your products or services are the best they can be, customer testimonials are one of the […]
Social Media Metrics That Matter: 3 Things Smart Marketers Pay Attention To
Social media can play an integral role in your sales funnel, part of what makes it such a useful tool for marketers. The goal here, of course, is to move your audience members down that funnel. Social media marketing usually involves a lot of trial-and-error experimentation to figure out what works and what doesn’t. To […]
