“The nine to five” is a metonym we use all the time to represent the typical workday. It’s a widespread figure of speech in English-speaking countries, and the fact that we use it so often points to a deeper truth: We’ve been strongly socialized into the idea of the 40 hour workweek. Nine in the morning […]
When it Comes to Building an Audience, Here’s How the World’s Top Entrepreneurs Think
Building an audience is the lynchpin of successful online businesses. It doesn’t matter what kind of business it is. It could be an online store that white labels and dropships products, or a blog monetized with affiliate links, or even a SaaS company. To succeed, you need to reach people. That’s what marketing is all […]
This Storytelling Secret Keeps Readers On The Edge of Their Seats and Makes Them More Likely to Buy
Audiences are distractable. They have tons of content coming at them from every angle, every time they go online. You only have a limited window of time to get them hooked and firmly capture their interest. Step one is a compelling headline that piques their curiosity. But once they’ve clicked through to your content, there’s […]
This Simple Strategy is How Smart Marketers Use Landing Pages to Increase Profits
Marketing is all about experimentation. Sometimes, you have to throw things at the wall and see what sticks. Of course, the process is a little more refined than that. You’ve probably at least read about A/B testing, even if you haven’t implemented it yourself. Testing two different approaches at the same time — whether it’s […]
Unlock The Power of Persuasive Copy: 3 Smart Tips to Make Sales Copy More Profitable
If you’re a solopreneur with a relatively new online business, then chances are, you write your own sales copy. Copywriting is an art form, and it’s something that takes some time to learn. Even if you’re an amazing writer, writing persuasively — in a way that genuinely compels people to do something — isn’t always […]
