Creating great content is only 20% of the battle. Every marketing blog loves to talk about how important it is to have quality content, but the biggest challenge in content marketing isn’t the process of creating the content itself. It’s promotion. Once you have content, you have to get it out there and get it […]
Get an Edge With These 2 Tools That Reveal Competitors’ Secrets
Unless you’ve chosen a niche with extremely low competition (and if you have, are you sure there’s actually a market there?)… You probably have at least one or two competitors — especially when it comes to SEO. Organic search traffic can be a great source of leads and sales, but how much traffic is your […]
The Secret Truth About Work/Life Balance
For people working a standard 9 to 5 job, work-life balance is of the utmost importance. No one wants to work long hours all day, every day, to the point where there’s no time left for everything else in life. Poor work-life balance is a pretty common reason to leave a job… And it’s also […]
How One Top National Brand Is Killing It On YouTube — And How to Snag Their Strategy
When it comes to branding and marketing, Nike is an example to learn from. They’ve established and maintained an incredibly strong brand that’s a household name, and that’s the product of decades of strategic marketing. Naturally, Nike’s marketing department has kept up with the times, and today, they’re seeing a lot of success on social […]
This Total Mindset Overhaul Can Be The Key to Being More Creative
Creativity isn’t just for poets and painters. Even highly analytical and quantitative undertakings, like running a methodologically sound physics experiment or using marketing data to optimize conversions, require some degree of what you might call “creativity.” The thing with creativity, in any domain, is that it’s not linear. As humans, we like clean, clear linear […]