Paid traffic through Google or Facebook is a great way to drive traffic to your site. But once you’ve convinced your readers to click on the link, where exactly are you sending them? If it’s your homepage, we’ve got some bad news. It’s a fairly common rookie mistake to send paid ad traffic to your […]
3 Simple Tricks For Figuring Out Exactly What an Audience Wants
While your customers’ search queries are important for on-page and off-page SEO, that’s far from the only way that this data comes in handy. With tens of thousands of searches happening every second, Google has access to vast amounts of data. Keyword research tools aren’t the only way you can find information about what your […]
This Clever Tip Can Transform Anyone Into A Powerful Influencer
In public speaking, as well as in your other marketing and personal branding efforts, it pays to leave a strong first impression. A recent article from Entrepreneur offers a clever way to establish authority right off the bat… Have someone else introduce you. It doesn’t have to be someone who has clout with your audience, […]
Finding the Right Business Partner: 3 Tips For A Profitable Partnership
They say that two heads are better than one. Eventually, you might find yourself in a position where you’re considering taking on a business partner to help your nascent company grow. Finding the right person is essential. If you go the partnership route, you need someone who’s a good match for your goals, your values, […]
5 Simple Tips for Making More Sales on Facebook
Your business’s Facebook page isn’t just for cultivating brand awareness. You can also use your organic social media presence to drive sales directly. When it comes to Facebook marketing, most of the focus is usually on their paid advertising platform. But your page itself is also something you can optimize to drive sales, and that […]