10 Reasons Paying for Links is Risky

In the attempt for higher search engine rankings, many business resort to paying for links.

Although there is a potential big payoff of showing up higher in the SERP's, there are no shortage of risks:

#10 – There’s nothing natural about accruing a $#!^ load of links (with the same anchor text) over a short period of time
#9 – Personalization can’t be automated
#8 – Quality trumps quantity
#7 – Short-lived rankings don’t help in the long run
#6 – What are you saying about your brand?
#5 – Who are your links bringing in?
#4 – Obtaining links from relevant websites requires research & sticktoitiveness
#3 – Don’t be a member of Club Spam
#2 – Remember what your momma always said
#1 – It’s a [email protected]$$wards approach

What problems have you had using automated link building?

Article Source: Pole Position Marketing

Image Source: Flickr