If you have a knack for writing, you might just make it in the world of copywriting. From web pages to sales letters to emails to blogs, copywriters are ruling the web and now is your chance to get in on the action. All you have to do is put your skills to the test, reach out to willing business owners and you could be racking up a substantial income online. It all starts with ambition on your part. Once you have mustered that, here are the exact steps to take to reach your copywriting dreams.
Put Your Skills on Display
In order to bring some of that copywriting income your way, you need to put your name and skills out there for potential clients to see and notice. It would help if you had a portfolio of your best work to show potential clients who might be keen on hiring you. If you are new to the game and you don’t have a portfolio of your work to showcase, all hope is not lost. You simply have to create a portfolio of work that will bring hiring clients your way. Here are a few ways to do just that.
1. Start a Blog: Potential clients will be more inclined to hire you if they see that you can write intelligently; and keeping a blog is a great way to show clients that you can walk the walk, so to speak. Pick a subject and write about it. Don’t be afraid to go against the grain. In other words, don’t always go with public opinion. Oftentimes it’s the blog that goes against public opinion that gets the most views and comments. You don’t even need dozens of blogs to be successful. Only one or two will do; as long as those posts show the best of what you can do.
2. Create Your Own Samples: You can always create your own copywriting samples by copying your favorite news stories, blogs or articles. Find those subjects you most want to write about and craft those subjects in your own words. Make sure you check them thoroughly for errors and then save them as PDF documents or, even better, put them on your website as workable links. That way potential clients can always click-through to your samples to see that you can indeed craft the types of marketing materials they so desperately need.
3. Develop a Client-Ready Portfolio: Of course, if you have the nerve to do so, you can always come up with a portfolio that will bring that copywriting income your way; even if you don’t have clients paying you for your work. Write sample web pages for fictional companies and products; craft emails and develop blogs; write reports, books and any other projects you can think to create. The more varied samples you can come up with, the more impressed potential clients will become.
Contact Potential Clients
Once you have your copywriting portfolio in place, start contacting potential clients. Start with marketing companies, which are always in need of copywriters who can produce the materials they need on demand. Other than that, you can contact any companies, really.
All companies that want to be seen and noticed require the skills of a competent copywriter and that’s precisely where you come in. You simply have to let others know that you are available. Send any hiring managers that you come across the links to your portfolio and you will be good to go. If your samples match the needs of those managers, you will gain clients and your workload will fill up. That’s when that income online is sure to come flowing in.
Reliable and Professional
The truth is, most companies, marketing professionals and consultants who may be in the market for a copywriting professional want someone who is reliable, professional and on-point no matter what the writing subject happens to be about.
So if you hope to earn a copywriting income and you want to work from home, a personal office or anywhere as long as you have an online connection, you can earn all the online income your heart desires. Just remember one simple thing: Since your clients are actually paying for your copywriting online income, you must obey their commands. This is a small price to pay for the copywriting income you are sure to earn. Once you get that through your head, copywriting will not only seem like a viable online income alternative, but you are sure to make a good living doing what you do best. Happy copywriting, you creative person you. Your audience is waiting.
Image Source: *midtownsky* on Flickr
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