You’ve probably come across the term “personal branding” before. One of the best examples is Neil Patel. He’s turned himself into a very profitable brand, by establishing himself as a top authority in the …
Social Media
This Smart Tactic Can Put a Brand on the Map, FAST
When people talk about content marketing, there’s a lot of focus on what’s known as “evergreen content” — content that stays fresh and stands the test of time. This is the stuff that’s still …
The Surprising Truth About Gen Z: How to Reach Teens With Marketing That Works
Everyone’s always talking about Millennials, it seems. Whether they’re being praised for being socially conscious and innovative, or criticized for alleged entitlement and laziness, this generation is always all over the media. A lot …
This Underused Networking Tool Connects Brands with People Who Matter. Here’s How to Use It Right
Instagram influencer marketing can do a lot for your brand. “Influencers” — social media celebrities, basically — run the gamut, from A-list names like DJ Khaled, to lesser-known figures with a niche following of tens …
How to Win With Facebook Ads: The Surprising Secret to Making Sales
Are Facebook ads working for your online business? If the answer is “no, not really,” you’re not alone. Tons of companies, from solopreneurs to midsize businesses whose names you might recognize, have the same …
