The universal accessibility of Internet publishing and social media has created a new class of public figures called “micro-influencers.” And in the process, it’s made the concept of celebrity sponsorships attainable for even the …
Social Media
Get More Out of Influencer Marketing: 4 Simple Ways to Track & Measure ROI
Influencer marketing is definitely en vogue right now in the digital marketing world. If you’re like most entrepreneurs and small business owners, you’ve probably considered trying it out for yourself. Social media, blogging, Youtube, …
How to Win at Instagram AND Pinterest With Content Audiences Love
Instagram and Pinterest are both two of the biggest social media platforms out there right now. And while their effectiveness can depend on your particular target audience, both are indispensable for a lot of …
3 Profitable Side Projects Anyone Can Start
You don’t have to quit your job, move out west, and found a tech startup to become an entrepreneur. You can start by taking just a few small steps toward finding ways to generate …
Never Forget This Critical Part of a Successful Facebook Ad
You could definitely argue that the most important part of a Facebook ad is its headline. That’s what snags the initial attention you need. But there are other things too, not least the call to action …
