Everyone’s talking about influencer marketing these days. But how well does it really work? Recently, the team at Hubspot designed and ran an experiment, designed to test an innovative influencer-based strategy. Using Facebook and …
Social Media
A Massive Traffic Boost Isn’t Always a Good Thing. Here’s Why.
You did it. You finally did it. You went viral. You woke up to a massive spike in traffic. It’s a great feeling, and there’s nothing else like it in the world. You should …
The Little Known Secrets to Internet Stardom: How to Turn Influence Into Profit
“In the future, everyone will be world-famous for 15 minutes.” – Andy Warhol. The future is now. But instead of 15 minutes, you could be famous for life. If ever there was a man who …
Metrics That Matter: Here’s What Facebook Advertisers Should Focus On
Successful Facebook advertising is kind of like running a big social science experiment, in a way. Sure, marketers’ methodology isn’t always quite as rigorous as what you’d see in sociological or psychological papers. But …
4 Surprising Reasons Why Content Marketing Campaigns Fail
If you follow popular marketing blogs, you’ve read a lot of content about, well, content. You’ve seen tons of top digital marketing experts extolling the virtues of content marketing. You’ve seen case studies that show how …
