Sometimes, it’s the little things that can make a big difference. People process images very, very fast. The visual system and the brain are geared toward making sense of visual input, and most of …
Social Media
What’s Brand Awareness Actually Worth? Here’s How to Find Out.
Brand awareness is a staple of marketing and advertising campaigns, especially on social media. It’s a long game that pays off down the line, as consumers become aware of your brand and start to …
Home-Based Local Businesses Must Know About These Critical Changes in Google Search
With little public discussion or knowledge, Google has tacitly started rolling out a new addition to local search — One with big ramifications for local businesses of all kinds that rely on organic search …
This Smart Facebook Ad Strategy Transforms Brand Awareness into Sales, Fast.
Modern social media is a multi-channel affair. Years ago, people kind of stuck primarily to one site. Platforms like Myspace and Facebook offered tons of features under one virtual “roof”: photo sharing, text-based blog …
6 Critical Things Smart Marketers Are Doing to Prep for Cyber Monday
The holidays are just around the corner, and you know what that means: Black Friday is coming at us fast. So is its 21st century companion, Cyber Monday. It’s the biggest online shopping day …
