Sometimes, it's the little things that can make a big difference.
People process images very, very fast.
The visual system and the brain are geared toward making sense of visual input, and most of this happens in less than a second.
A lot of this processing isn't something people are consciously aware of.
They don't need to be.
Tiny details of an image can affect the way someone responds to it.
Specifically, we're talking about directional cues.
You can use image editing software like Canva to arrange images in a way that subtly guides the viewer's attention straight to your CTA.
Sometimes, this means using explicit cues like arrows and highlighting.
But you can also add more subtle directional cues, like the direction a person's eyes are facing in a stock photo.
A recent post from Hubspot explains exactly how to do it.
Canva for Directional Cues
Building an audience is great, but getting clicks should be your number one goal.
You’re not after the vanity metrics necessarily. You want people to take action where it counts.
Directional cues can guide customers to your CTA, helping you squeeze out extra visits.
Explicit directional cues like arrows, lines, or shapes can tell people exactly what you want them to do next.
Here’s a perfect example in this Moz post:
Suggestive cues use imagery to guide the eye subtly. However, you can also use the people in an image, like this genius photo placement, to guide viewers to where they should be clicking.
Creating strategic images like this can be a hassle. You’d have to find a graphic designer, or be a Photoshop pro, to make these images do what you want.
Thankfully, you can use Canva now.
It’s a simple “point, click, and upload” tool that any marketer can use to create awesome ads on the fly.
The best part? Tons of Canva features are free.
Start by creating an account on the site. From there, select your presentation type.
Are you looking for a social media post template? A blog graphic? A Facebook cover page? Canva offers it all.
They’ve even taken care of the image dimensions for different Facebook Ad units. So there’s no resizing or cropping required.
Use the sidebar to find the editing tools. Upload your photos, add text and shapes, or choose one of Canva’s background photos to shorten the time it takes to get started.
For example, you can create something like this within seconds:
You can spend less time on image creation and more time on A/B testing image variations, instead.
You can read about other useful tools for Facebook ad creative over at AdEspresso.
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