Your business’s Facebook page isn’t just for cultivating brand awareness. You can also use your organic social media presence to drive sales directly. When it comes to Facebook marketing, most of the focus is …
Sales Optimization & Copywriting
This Facebook Ad Strategy Gets More Eyes On Blog Content
Creating great content is only 20% of the battle. Every marketing blog loves to talk about how important it is to have quality content, but the biggest challenge in content marketing isn’t the process …
Keep Customers Hooked With These 2 Simple Psychological Principles
Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers …
Steal These Simple But Powerful Copywriting Secrets From Top Online Retailers
PPC ads are a cornerstone of many companies’ digital marketing strategies, and it can bring an impressive ROI when executed well. Google’s search ads are composed of text, without eye-catching visuals. So you need …
5 Things Successful Sales Emails Have in Common
It’s no secret: email marketing works. It may seem old-fashioned in 2017, but at the end of the day, everyone has email — from gen Z teens to their Baby Boomer grandparents. And people …
