Facebook ads could be described as one of the linchpins of digital marketing strategy. They’re incredibly effective when executed well, thanks largely to Facebook’s incredible access to data about its users. But “executed well” …
Sales Optimization & Copywriting
Watch Sales Skyrocket After Using This Simple Psychology Trick
Want your customers to need your product? Make it unavailable for them. It’s funny how people have a tendency to want something as soon as they can’t have it. This psychological “scarcity principle” is a powerful …
Get Better Engagement on Social Media With These 3 Killer Copywriting Frameworks
Creating content for social media can be challenging sometimes. Different platforms call for different approaches and different formats, and it’s not the same as writing copy for a landing page or a sales page. To …
This Simple Website Tweak Can Bring a Ton of Conversions
What if one simple — but not so obvious — tweak to your web design could cause a spike in conversions? User experience is important, and one of the biggest factors in that is …
A Massive Traffic Boost Isn’t Always a Good Thing. Here’s Why.
You did it. You finally did it. You went viral. You woke up to a massive spike in traffic. It’s a great feeling, and there’s nothing else like it in the world. You should …
