In the world of paid search ads, audience targeting is all the rage these days. The ability to advertise to people in the right age group, of the right gender, and in the right geographic location, can be incredibly useful toward getting the most out of your ad spend. But will audience targeting replace keywords […]
Making Money Online
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
Was This Recent Google Test a Peek Into the Future?
If organic search traffic is an important source of leads and sales for your business, you might be interested to know that on Friday May 26th, Google was experimenting with new features and new layouts for their search engine. If you Googled anything that day, you might have noticed that things looked different. One of the features […]
Customers Are On a Quest for the Right Product. Here’s How to Give Them What They Need Every Step of the Way
Your customers are on a journey. It’s an epic quest to buy something. And just like in the old-school epics like Gilgamesh and the Odyssey, there are a lot of other steps and segues between the beginning and the end of their story. The way people buy things, especially something that’s a major purchase or […]
The Secret to Success That Can Make or Break Influencer Marketing
Social media influencers have been around since the “scene queens” of Myspace over a decade ago. But with the rise of Instagram, they’ve found a platform where they can really thrive. There are influencers in almost any niche or industry you can think of. From marketing gurus like Gary Vaynerchuck and Neil Patel, to beauty […]