“Going viral” is something that’s hard to really plan for. If it happens, it happens, but even if you do everything you can to try to sow the seeds of virality, it might not pan out. Ever since the mid 2000s or so, when “viral” became a buzzword, brands have struggled to hone some kind […]
Making Money Online
The Real Truth About Buying Instagram Followers
The concept of buying followers on social media isn’t exactly new. Whether it involves a monetary transaction, or just a mutual “follow for follow” that isn’t based on genuine interest, this kind of thing has been around since back when MySpace was still a thing. One thing you’ll hear occasionally from people in forums or […]
Get More Facebook Engagement With These 3 Easy A/B Tests
When it comes to Facebook ads, A/B testing is one of the best ways to hone your strategy and start getting more clicks, more engagement… And ultimately, more profit. There are quite a few parameters for which you can employ A/B testing. You could split test different audiences, or different headlines, or short copy versus […]
How to Get Leads Using Mankind’s Most Powerful Emotion
We’re all familiar with fear-based marketing. It’s also drawn a lot of criticism aimed at the advertising industry. Sometimes, it’s fear of inadequacy. “Tired of being fat? Buy our protein shakes!” Other times, it’s more subtle, playing off of a sort of “fear of missing out” phenomenon. “Limited time only.” “Only X left in stock.” […]
The Unexpected Truth About Social Media Metrics
When people talk about social media marketing, you tend to hear a lot about “vanity metrics.” These are things that look impressive on paper, but that aren’t really directly tied to your bottom line. For example, having 100,000 followers on Instagram looks awesome on the surface. But if those followers aren’t really people who’d be […]
