Is Twitter dead? This once groundbreaking social media platform is a decade old at this point. You might not have even been a legal adult yet when Twitter made its debut back in the …
Online Advertising
Extra Traffic Could Actually COST A Website Money. Here’s How to Fix It.
Entrepreneurs usually think of more web traffic as a good thing. Sure, it depends on the context. Not all traffic converts well, and you could attract tons of visitors and not make a single …
This Smart Remarketing Strategy Prevents “Ad Fatigue” While Raising Brand Awareness
With Facebook ads, you can use insights and data about your audience to create Custom Audiences, helping you remarket your products or services to people who are already aware of your brand. This could …
5 Kinds of Powerful Social Proof That Earn Audience Trust
People trust other people — specifically, those who they perceive either as their peers, or as an authority on a particular topic. From their best friend to their favorite Instagram influencer, there are select …
Use This Smart Trick to Get More Conversions from Facebook Ads
One of the best ways to boost your conversion rate from paid ads is to start segmenting your audience. Once you have enough information to do so, you can target specific ads to specific …
