A lot of marketers — even people who are otherwise experts on Facebook advertising — find Facebook Business Manager kind of confusing. Intimidating, even. If you’re not familiar with it, it comes across as …
Online Advertising
Not All Metrics Matter: 3 Numbers That Probably Aren’t Worth Worrying About
On paper, big numbers look impressive. Unfortunately, looks can be deceiving. There are a lot of metrics that can matter for digital marketing, but some are duds. It gets more confusing because a metric …
Shake Things Up & Try These 2 Underutilized Types of Facebook Ads
Facebook offers a variety of format options for ads, but most companies end up using the same kinds of ads and layouts for just about everything. You might not have even realized you could …
8 Easy Ways to Make An Online Store Search Friendly
What do you do when you want to buy a certain type of product online? You probably Google it. For ecommerce sites, SEO can be an important part of a well rounded digital marketing …
Get Noticed on Facebook: When to Post for Maximum Visibility
Social media platforms tend to have “peak times” when they’re the most active. This varies from platform to platform, too. Tumblr tends to be active in the evenings, while peak Reddit hours are eight …
