Social media platforms tend to have “peak times” when they're the most active.
This varies from platform to platform, too.
Tumblr tends to be active in the evenings, while peak Reddit hours are eight to eleven AM on weekdays.
So what about Facebook?
When is the best time to schedule posts?
Different studies have come up with some very different numbers, but in the end, you probably want to focus on what works for your own audience.
Using Facebook's Insights tool, along with other third party tools like Hootsuite, you can observe which posts are performing best.
Chances are, you'll find certain times of day when your audience is most active on Facebook.
In a recent blog post, AdEspresso explains how to hone in on the best days and times to post.
How to Find The Best Times to Post on Facebook For Your Audience
Even though I have a lot of personal, hands-on experience with social media management, learning each new audience will always take time (this goes for Facebook Ads, too).
This can be particularly challenging when you have a new Page for a new business.
When this is the case, I recommend taking a look at the average best times to post on Facebook discussed above, and start there.
Share posts at all the different “best times,” and the time surrounding them (instead of an ideal time of 1-3, post something at 5, and then later 8).
If you do this consistently, overtime you’ll be able to see trends of which posts get the most engagement.
To increase the likelihood that each post has the opportunity to be seen, I only post once a day.
Eventually, with analytics tools like Hootsuite or even Facebook’s Insights, you’ll be able to quickly look at full reports of all your content and see which posts have gotten the most engagement.
It shouldn’t be too hard to detect, after about a month, which general times (and types of content) are benefiting your business the most.
For established Pages, you can cheat and use Facebook’s Insights to see when your audience is most active online.
Go to Insights, and then to Posts, and you’ll be able to see this information quickly and cleanly.
Just make sure to check for the time zone, and experiment with the peak activity times.
[image source: AdEspresso]
Peak posting times combined with good content matter a lot.
Take a look at this example, which is the Facebook page for a three week old business that I’m managing.
This business is positioned fourth in terms of followers, but has higher engagement than any of the other competitors in the area.
This is largely due to the right content, at the right time.
[image source: AdEspresso]
You can read more about how to time your Facebook posts over at AdEspresso.