Your email list is one of the most important money-making tools in your arsenal. And collecting email addresses should be a big part of your overall strategy. But this is easier said than done, …
List Building / Lead Generation
3 Surprising Ways Emotional Language Can Make or Break Conversions
When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color …
5 Simple Steps to Writing Copy That Sells
Copywriting can be a tough nut to crack. There are a lot of great copywriters who teach really complex strategies and techniques. And that’s great. But for someone who’s new, it can be overwhelming. …
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link …
This Simple Strategy is How Smart Marketers Use Landing Pages to Increase Profits
Marketing is all about experimentation. Sometimes, you have to throw things at the wall and see what sticks. Of course, the process is a little more refined than that. You’ve probably at least read …
