Email marketing is very lucrative as it can create new sales by reaching beyond the traffic from your website alone. It also provides people who stop by your site, but don't buy right away, the opportunity to stay connected. Once you have a list built up you can start doing the research and targeting specific client's needs, giving them a custom experience which is now high in demand.
Here are 5 ways to do just that:
1. Build an opt-in form on your home page. Perhaps the easiest and most common way to create a list is to integrate an email opt-in form into your home page. To get attention, place your form “above the fold,” so visitors can see it immediately and don't have to scroll down. To get an opt-in form code, you'll first need to sign up with an email marketing services provider, which will cost you up to $20 a month. The cost will likely increase if your subscriber list becomes larger than 5,000 members. This type of company allows you to collect email addresses, manage your lists and send messages to your subscribers. Once your account is set up, log in and follow the instructions in the company's help section.2. Include an opt-in option on your About page. Don't stop with your home page. Include a second opt-in form on your About page. After all, visitors who arrive on this page have taken action to learn more about you and your business. Encourage them to get to know you even more by joining your email list. Consider the experience of popular blogger Pat Flynn of Smart Passive Income. By adding an opt-in form to the main text of his About page, he saw an increase of 446 percent in email newsletter sign-ups over a two-month period.
3. Add an opt-in form to your checkout process. Your checkout process can be another logical place for an opt-in form. If your customers are so invested in your brand that they're willing to pull out their credit cards, chances are they'll be interested in receiving future discounts and other messages from you. If such integration isn't available, you may need to use an external program or hire a developer to add the opt-in function. This shouldn't cost more than $50 to $200, and you'll likely find the extra effort and expense worth the investment.
4. Integrate an opt-in function into your blog's comments section. If you run a business blog, you can integrate an email opt-in box into the comments section. You'll be reaching people who already have demonstrated an interest in what you have to say. Some providers of email marketing services offer blog-specific plugins that will let you add an opt-in feature quickly and easily. If your provider doesn't have that service, you can purchase software for that function for about $100.
5. Consider a pop-up form. Another option is to present opt-in forms via pop-up advertisements. Although some people find pop-up ads irritating, their continued presence on some of the web's top sites can only mean that they're effective for some marketers. It's a judgment call. If you do decide to put opt-in forms in pop-ups, be sure to track your site's metrics carefully. What you want to see is an increase in opt-in subscriptions — without a corresponding increase in your site's bounce rate.
Do you have any other suggestions for harnessing the power of an effective email marketing list?