Creativity isn’t just for poets and painters. Even highly analytical and quantitative undertakings, like running a methodologically sound physics experiment or using marketing data to optimize conversions, require some degree of what you might …
Keep Customers Hooked With These 2 Simple Psychological Principles
Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers …
Hot Leads Mean More Sales: Facebook Remarketing Made Easy
Facebook ads are incredibly versatile. With tons of targeting options and possible campaign goals — not to mention a genuinely massive userbase — it’s one of the most powerful advertising platforms in existence. There …
This Simple Strategy Helps Entrepreneurs Make Better Decisions Every Day
Every day, we make decisions. In fact, we make a lot of small decisions on a daily basis. Should I have oatmeal or Cheerios for breakfast? Should I wear a red tie or a green …
Avoid This Common Mindset Mistake That Can Set a Business Up for Failure
Sometimes, something really takes off in popular culture and internet culture, in a really massive way. From the ice bucket challenge, to Harambe the gorilla, to today’s fidget spinner fad, trends come and go …
