Today, people have too many choices, and too little time. So how do you get people’s attention? How do you get your ideas to spread? How do you make a massive impact? And how do you get people to buy? I’ll tell you one thing: it’s not by being ordinary. This brilliant TED Talk by Seth […]
13 Big Brands That Are Crushing it with Content Marketing
Content marketing costs 62% less than outbound marketing. And it generates more than three times as many leads. So it’s no surprise that big brands continue to pour their heart and soul into their content. Wouldn’t you? Since they’ve got gigantic budgets, and you probably don’t, let’s learn from what they’ve done. Here are 13 […]
How to Get Your Marketing Ready for AI (Artificial Intelligence)
Technology is amazing. It’s also rapidly improving. Siri may still not be perfect (or even great), but I bet that won’t last too long. Digital assistants like Siri, Cortana, and Alexa are transforming the way people search for products and services online. The question is: how does that affect your marketing? How does voice search affect […]
What G.I. Joe Taught us About Content Marketing
When you think of content marketing, what comes to mind? Probably blogs, videos, social media, etc. right? Well you’re not wrong. But as it turns out, content marketing has been around a lot longer than that. That’s because at the heart of content marketing is storytelling. Who remembers this? [Image Source: Wikipedia] I know I […]
4 Ways to Build a Loyal Audience
I hate to break this to you, but you’re not going to win over every single person. It’s just not possible. I remember when I first got into marketing. I thought the goal was to get everyone interested in a product or service. And if not everyone, as many different people as possible. Boy was I […]
