Today, people have too many choices, and too little time.
So how do you get people's attention? How do you get your ideas to spread? How do you make a massive impact?
And how do you get people to buy?
I'll tell you one thing: it's not by being ordinary.
This brilliant TED Talk by Seth Godin from back in 2007 is just as relevant now as it was then.
Enjoy.
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