When you find yourself managing a blog and you want bigger and better things for it, there’s no better time than this summer to start ramping things up. In case you haven’t noticed, SEO as we know it is changing forever. No longer do the old rules apply. That’s why, if you want more traffic, comments and overall attention to your blog, you’ll use the following summer SEO tips. As with all new SEO tactics, take things slowly but surely and you will see blogorific results.
The Future of Search Engine Optimization
These summer SEO tips will keep you in the good graces of the major search engines like Google. This will help your blog get the attention it needs. Aside from seeing links on social media, it’s a good bet that most people will find your blog and each subsequently published post on Google’s (or Bing’s or Yahoo’s) search engine. It works like this: the person searches for “how to…” something and your blog post pops up. If you want that to happen more often than not, here is what to do.
Easy Content that’s Easy on the Eyes
The first of several SEO tips for summer that you should memorize if you want more blog traffic coming your way is to make sure that your visitor-interface is easy-to-read and navigate. Choose colors that are considered cool and calm-inducing, such as blues or greens, and include a prominent menu bar, along with a search function so that visitors can find what they’re looking for within a few clicks or fewer.
Cooler colors will keep people on your site longer, and the easy navigation and search function will ensure that your visitors have plenty to look at and read while they do.
The Art of Click-Worthy Titles
This is one of those summer SEO tips that can carry over into all of your other online marketing efforts. Your choice of titles can make or break your blog, and that’s a fact. If you don’t learn the art of writing clickable titles, your audience may pass your blog posts up in favor of your competitors’ posts when offered a choice. In order to make your titles clickable, you need to get into the heads of your target blog visitor.
Picture your ideal reader, the person who is most likely to visit your blog and find the content interesting, and then try to imagine what that person might type into Google to find your blog. For example, if your blog talks about how to get work as a freelance writer, you’ll want to consider what problems your target lays awake at night agonizing about. Then, you’ll want to provide the answer to those problems with your titles – and ultimately with the rest of your blog posts.
Taking all of this into consideration, and continuing with our example, a clickworthy title might be, “Ten Freelance Writing Jobs Most Writers Don’t Know About” or “Ten Tips Guaranteed to Help Freelance Writers Find Work”.
Keywords, Related Words and Quality Writing
Instead of keyword stuffing or keeping to a 1-3% keyword density with specific keywords like you’re probably accustomed to doing, and if you hope to get the most out of these summer SEO tips, you will want to just write naturally. Keep your writing as polished as you can get it, make sure that your information is well-researched, informative and useful, and use your keywords and plenty of related words. The reason is that search engines no longer look for just one or two keywords. They are now analyzing entire sentences, paragraphs and posts, looking for the gist (and judging the quality) of the information, and this is how they decide how and where to rank your content. However, there is one major point we have yet to discuss.
The Importance of Social Proof
This is another one of those crucial SEO tips for summer that you must put in place if you want your blog to reach more interested readers. Yet the search engines are also paying attention to the social sharability of your individual blog posts, and they will reward you if you can manage to get your posts spread around on the today’s most popular social networks.
To improve your social proof, place social media buttons on your blog and at the ends of each post. Then share each post as it comes in. Don’t just post the new entries to Facebook and forget about it. Post the link along with a relevant comment that gets your followers paying attention. Then get involved with the conversation. Answer questions and become involved. After all, social media is about beings social, and the search engines are always paying attention.
The more your content gets passed around and discussed on social media, the more these SEO tips for summer could wow you.
In closing, this season could spell great things for your blog, but only if you can manage to put all of these summer SEO tips together. Just don’t wait too long. If you don’t start now, before you know it the summer will be gone and your blog could be left behind. If you want more attention, you must put in the work, and now you have several tasks to keep you busy just in time for the hot, hot weather. Here’s to even hotter things happening to our blog with all the effort that you’re about to put into it.
Image Source: Sean Dreilinger on Flickr
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